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TESCOMA s.r.o.

Product:  Kitchen utensils e-shop

www.eshop.tescoma.cz

Business Task:  „Increase turnover and conversion rate. Improve customer experience.“

– Radim Roženek, Head of Online Sales

Data:  3 500 products in e-shop

over 300 000 visits per month

over 20 years of experience as kitchen utensils vendor

 

Approach:

1.Implementation of realtime interactions of users upload

2.Upload of products and their attributes

3.Selection of few positions on eshop to be recommended – just enough for a proof of case

4.Few weeks of A/B testing

5.Profit!

Results:

9,6 % increase in revenue in first 14 days

11 % increase in conversion rate in first 14 days

40 % of recommended products were visited by users within 24 hours from recommendation

„DataBreakers‘ results were pretty impressive according to few positions we‘ve allocated for them. After succesfull pilot, we‘re now preparing launch of new eshop where DataBreakers‘ recommendation engine will be fully implemented to maximize the benefits.“

  – Radim Roženek, Head of Online Sales, TESCOMA s.r.o.

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